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Kelly Day, from Save 2nd Base, donates $20,000 to The Kelly Rooney Foundation.  Pictured from left to right are Pat Dolan, Kelly Day, Sean Rooney & Jack Rooney.

Save 2nd Base’s goal is to provide exposure for the mission of The Kelly Rooney Foundation. Each shirt has the potential to “spread the word” about a beautiful person and the mark she left on the world. Our shirts have been sold in all 50 US states, distributed to our troops overseas, and sit in a boutique in Australia. Save 2nd Base shirts are a vehicle to put Kelly’s favorite phrase in motion…”PAY IT FORWARD!”  Save 2nd Base has donated more than $30,000 to KRF and other Breast Cancer non-profits.

The phrases “Save 2nd Base” and “Save Second Base” and images displayed are currently trademarked.

Sunday, January 13, 2008

Clothing start-up aims to help fight breast cancer
Save 2nd Base is a cheeky clothing start-up, with a serious purpose - to aid two breast cancer organizations.
By Kristen A. Graham

Even in the face of Stage IV breast cancer, Kelly Rooney kept her sense of humor.

"Save Second Base," she said when her sister Erin Dugery and close friend Kelly Day asked her to name their team for a breast cancer walk.

Rooney - Wayne resident, mother of five - had been diagnosed in 2003. She had no family history of the disease and a record of clear mammograms.

In July 2006, as she lay dying, Rooney gave Dugery and Day a challenge: "What are you going to do to make sure my girls don't get breast cancer?" They responded by launching Save 2nd Base, a company named after Rooney's playful sentiment.

(Read the full story)

September 3, 2007 Issue
—Daniel McGinn

Charity: Cancer's New Pitch

Two summers ago a group of Philadelphia-area women who were preparing for the Breast Cancer 3-Day charity walk met to decide their team name. Kelly Rooney, then a 42-year-old with five children and stage-three breast cancer, tossed out an idea: how about "Save 2nd Base," a playful allusion to that quaint high-school system in which the bases signify the progression from kissing to sex? Rooney designed a T shirt, drawing two baseballs at breast level above the slogan. By the time of the fund-raiser Rooney was too sick to walk, but her teammates wore the shirts—and many spectators commented on how much they loved the idea. So Rooney's sister Erin O'Brien Dugery and friend Kelly Day spent close to $10,000 to trademark the Save 2nd Base tagline and began selling the T shirts online and in boutiques (total sales so far: 1,000). "We can't keep them in stock—they're catching on like fire," says Jen Dailey at People People, a boutique in Stone Harbor, N.J. The women selling the shirts have pledged that after they earn back the money they've invested, 50 percent of profits will go to a breast cancer foundation set up in memory of Rooney, who died last summer.

(Read the full story)